PANTONE's rebrand

[nevali]

Hmm. Jury's out on this, I think.

The old one was certainly looking a little tired, but I'm wondering if the new one is perhaps a little too simplistic (ever the critic, I would have thought just the inner square would be coloured, and perhaps they might have considered dropping one of the three registered/trademark symbols).



(via http://www.frederiksamuel.com/blog/2...ebranding.html)

[poprock]

Pantone have lost the plot somewhat. Do you know they actually stopped producing proper swatch books? You can now only get the fan-out ones. No more binders full of tear-off chips. How are you supposed to put together colour pallettes and pass them on to your clients?

The rebrand is totally uninspiring—the easy, cop-out option. They’ve failed to settle on a single message too, with straplines changing all over the place. “Where color comes from”, “The color of ideas”, “The power of color” … they need to make their mind up.

Pantone have a unique, commanding position in the world—they are the one true authority on colour. This identity sidesteps the autoritative nature they should be projecting and presents them as questioning, freeform, and fun. Which is wrong on so many levels I don’t even know where to start.

[Connor O'Bain]

......and the tria markers are too expensive

sorry

outburst


however there is pantone markers that dont have the 3 nibs that are 1.99 but the nibs from the tria markers fit them