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Thread: Colour like no other

  1. 9th October 2007 4:47pm #1
    Eve Bulloch
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    Colour like no other

    The new Sony advert is INCREDIBLE.

    [ame="http://www.youtube.com/watch?v=CLUAbkRUvVQ"]YouTube - sony bravia[/ame]

    Sony unveils its latest Bravia TV ad - and it is hoping 200 plasticine bunnies hopping through New York will eclipse its clips featuring bouncing balls and exploding paint.

    The TV advert, called "Play-doh", which follows in the footsteps of the mesmerising "Balls" and explosive "Paint" adverts, uses the same technique, "claymation", used in Chicken Run and the Wallace and Gromit movies.

    Sony's ad, which backs the "Colour like no other" tagline of the campaign to push Bravia high-definition LCD TVs, features rabbits ranging from 10cm to 10m in height.

    A team of 40 animators spent three weeks choreographing the models to create the 100,000 still images required to produce the 60-second ad.

    Other effects included creating a 200 square foot purple plasticine wave and making a whale "swim" through the streets of Manhattan - all while locals went about their daily lives.

    "Technically this is the most difficult thing I have ever done," said the ad's director, Frank Budgen. "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real."
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  2. 9th October 2007 4:53pm #2
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    Re: Colour like no other

    I bet that was such a pain in the arse to do.
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  3. 9th October 2007 4:56pm #3
    Exit_W0unds
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    Re: Colour like no other

    Brilliant
    Don't worry, you got away with it.
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  4. 9th October 2007 4:58pm #4
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    Re: Colour like no other

    i saw it last night, and my jaw dropped


    keep it up sony i still wont buy any of yr shite tho
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  5. 9th October 2007 4:59pm #5
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    Re: Colour like no other

    Weeeee!
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  6. 9th October 2007 5:14pm #6
    Semprini
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    Re: Colour like no other

    Not as good as the other two adverts in the series, but still good fun.
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  7. 9th October 2007 5:37pm #7
    Eve Bulloch
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    Re: Colour like no other

    Quote Originally Posted by Semprini View Post
    Not as good as the other two adverts in the series, but still good fun.
    Really? I think it's well the best yet.
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  8. 9th October 2007 5:39pm #8
    Zooropa
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    Re: Colour like no other

    CGI has spoiled us I think.

    I assumed it was all CGI.
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  9. 9th October 2007 5:41pm #9
    Eve Bulloch
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    Re: Colour like no other

    Quote Originally Posted by Zooropa View Post
    CGI has spoiled us I think.

    I assumed it was all CGI.
    Nope, they actually did it with their bare hands. Read the schpiel, it was a huge amount of effort.
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  10. 9th October 2007 5:44pm #10
    Zooropa
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    Re: Colour like no other

    Aye, I watched the video went "Hhmph, CGI" then read the text.
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  11. 9th October 2007 5:48pm #11
    Sazzarella
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    Re: Colour like no other

    Aye I prefered the other ones
    Metaphor for a missing moment, pull me into your perfect circle...
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  12. 9th October 2007 6:25pm #12
    Jaemi
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    Re: Colour like no other

    Same guy done all 3 AND the Gorilla Dairy Milk ad.
    Do it or don't. I've got places to be.
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  13. 9th October 2007 6:32pm #13
    Dave_CherryKick
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    Re: Colour like no other

    They ripped it off a LA artist called Kozyndan ...

    http://gizmodo.com/gadgets/adwatch/s...?autoplay=true
    Fun while it lasted ...
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  14. 9th October 2007 6:33pm #14
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    Re: Colour like no other

    bouncey ball ad ftw
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  15. 9th October 2007 6:41pm #15
    Eve Bulloch
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    Re: Colour like no other

    Quote Originally Posted by Dave_CherryKick View Post
    They ripped it off a LA artist called Kozyndan ...

    http://gizmodo.com/gadgets/adwatch/s...?autoplay=true
    Well that's a bit shit, it's so obviously been taken from Kozyndan's original idea. Poor show.

    Still love the advert though.
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