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9th October 2007, 4:47pm
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#1 | | la vie en rose
Join Date: Apr 2006 Location: Glasgow
Posts: 4,856
| Colour like no other
The new Sony advert is INCREDIBLE. Quote:
Sony unveils its latest Bravia TV ad - and it is hoping 200 plasticine bunnies hopping through New York will eclipse its clips featuring bouncing balls and exploding paint.
The TV advert, called "Play-doh", which follows in the footsteps of the mesmerising "Balls" and explosive "Paint" adverts, uses the same technique, "claymation", used in Chicken Run and the Wallace and Gromit movies.
Sony's ad, which backs the "Colour like no other" tagline of the campaign to push Bravia high-definition LCD TVs, features rabbits ranging from 10cm to 10m in height.
A team of 40 animators spent three weeks choreographing the models to create the 100,000 still images required to produce the 60-second ad.
Other effects included creating a 200 square foot purple plasticine wave and making a whale "swim" through the streets of Manhattan - all while locals went about their daily lives.
"Technically this is the most difficult thing I have ever done," said the ad's director, Frank Budgen. "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real."
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9th October 2007, 4:53pm
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#2 | | Infrequenter
Join Date: Jan 2005 Location: Around.
Posts: 826
| Re: Colour like no other
I bet that was such a pain in the arse to do.
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9th October 2007, 4:56pm
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#3 | | Athiest Otter
Join Date: Dec 2004
Posts: 15,963
| Re: Colour like no other
Brilliant
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9th October 2007, 4:58pm
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#4 | | Moment Ruiner
Join Date: Jun 2001
Posts: 7,584
| Re: Colour like no other
i saw it last night, and my jaw dropped
keep it up sony i still wont buy any of yr shite tho
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9th October 2007, 4:59pm
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#5 | | big dirty screeb
Join Date: May 2005 Location: SAAAAFoftheriva
Posts: 468
| Re: Colour like no other
Weeeee! | |
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9th October 2007, 5:14pm
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#6 | | A little glass vial?
Join Date: Apr 2001 Location: Airstrip One
Posts: 27,218
| Re: Colour like no other
Not as good as the other two adverts in the series, but still good fun. | |
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9th October 2007, 5:37pm
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#7 | | la vie en rose
Join Date: Apr 2006 Location: Glasgow
Posts: 4,856
| Re: Colour like no other
Quote:
Originally Posted by Semprini  Not as good as the other two adverts in the series, but still good fun. | Really? I think it's well the best yet.
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9th October 2007, 5:39pm
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#8 | | Changed Man V4
Join Date: May 2002 Location: Breaking into H
Posts: 32,101
| Re: Colour like no other
CGI has spoiled us I think.
I assumed it was all CGI. | |
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9th October 2007, 5:41pm
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#9 | | la vie en rose
Join Date: Apr 2006 Location: Glasgow
Posts: 4,856
| Re: Colour like no other
Quote:
Originally Posted by Zooropa CGI has spoiled us I think.
I assumed it was all CGI. | Nope, they actually did it with their bare hands. Read the schpiel, it was a huge amount of effort.
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9th October 2007, 5:44pm
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#10 | | Changed Man V4
Join Date: May 2002 Location: Breaking into H
Posts: 32,101
| Re: Colour like no other
Aye, I watched the video went "Hhmph, CGI" then read the text. | |
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9th October 2007, 5:48pm
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#11 | | moot moot
Join Date: Apr 2006 Location: Edinburgh
Posts: 2,922
| Re: Colour like no other
Aye I prefered the other ones 
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9th October 2007, 6:25pm
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#12 | | Let's Pray I'll Be Ok!
Join Date: Apr 2005 Location: A Strange Bed
Posts: 25,896
| Re: Colour like no other
Same guy done all 3 AND the Gorilla Dairy Milk ad.
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9th October 2007, 6:32pm
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#13 | | Dr. Feelgood
Join Date: Sep 2002 Location: Devil City, Hell
Posts: 2,163
| Re: Colour like no other
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Fun while it lasted ... | |
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9th October 2007, 6:33pm
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#14 | | Auch emo für Sie!
Join Date: Aug 2001 Location: OlD WorLd
Posts: 7,079
| Re: Colour like no other
bouncey ball ad ftw
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9th October 2007, 6:41pm
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#15 | | la vie en rose
Join Date: Apr 2006 Location: Glasgow
Posts: 4,856
| Re: Colour like no other
Quote:
Originally Posted by Dave_CherryKick | Well that's a bit shit, it's so obviously been taken from Kozyndan's original idea. Poor show.
Still love the advert though.
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